This is an animatics project from my film and broadcast preproduction class. We brainstormed the concept for an ad as a group in class, and then we were tasked with working on the storyboard and animatics for the concept. The concept is that two people are getting off a train or bus on their way to work. One has regular water, and the other has Smart Water. The person with the smart water has a great, stress-free day, while the person with the regular water has everything go wrong.
The drawings and editing were done by me. This was edited in Final Cut Pro X.